Revenues and Intangible Benefits Such as Referrals and Feedback a Consumer

question 15

Multiple Choice

Revenues and intangible benefits such as referrals and feedback a consumer brings to the seller over an average period of their relationship,less the amount the company must spend to acquire,market to,and service the customer is known as the _____.

• A)rate of customer coverage
• B)customer turnover rate
• C)lifetime value of a customer
• D)net customer yield

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Definitions:

Unethically

Acting in a manner that is morally wrong, violates professional standards, or disregards ethical principles.

Personality Dimensions

are categories or clusters of traits that describe fundamental aspects of human personality, such as extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience.

Unethical Behaviour

Actions that go against moral principles and professional standards, leading to negative outcomes.

Jeffrey Wigand

A former tobacco company executive known for whistleblowing about the industry's knowledge of the addictive nature of nicotine and health dangers of smoking.