Which of the Following Statements Represents a Key Consideration in Internal

question 14

Multiple Choice

Which of the following statements represents a key consideration in internal marketing?​

• A)​It focuses primarily on customers who also work for the firm.
• B)​Employee satisfaction is critical.
• C)​Customer knowledge and involvement are important goals.
• D)​Internal customer satisfaction is not related to customer satisfaction.
• E)​Retaining employees in not a focus.

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Definitions:

Definition of Motivation

The psychological process that gives behavior purpose and direction, often seen as why individuals choose to engage in certain actions.

Organizational Objectives

The specific aims or goals that an organization seeks to achieve, which guide its operational and strategic planning.

Frederick Herzberg

A psychologist best known for developing the Motivator-Hygiene Theory, which distinguishes between factors that create job satisfaction and those that prevent dissatisfaction.

Two-Factor Theory

A psychological theory proposed by Herzberg that suggests employee satisfaction and dissatisfaction are influenced by two separate sets of factors: motivators and hygiene factors.