Long-Term Customers Are Usually More Valuable Assets Than New Ones

question 212

Multiple Choice

Long-term customers are usually more valuable assets than new ones because ________________.​

• A)​their lifetime value is less
• B)​customer service is not as important to them
• C)​they provide valuable feedback
• D)​they complain less
• E)​they understand the company's products better

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Definitions:

Negative Memories

Recollections of past events that evoke negative emotions.

Context-dependent Memory

The phenomenon whereby information is more easily recalled when the context present at encoding and retrieval is the same.

Encoding Environment

The context or surroundings in which information is encoded into memory, influencing recall.

Recall Environment

The context or surroundings in which information is recalled, which can significantly affect the ability to retrieve memories.