​Because You Learned So Much While Studying for Your Marketing

question 240

Multiple Choice

​Because you learned so much while studying for your marketing degree,you plan to reach out to former professors to help forecast sales for your company's new product.All of them are recognized experts in the industry.If they participate,you will use the qualitative forecasting approach known as:

• A)​A sales force composite
• B)​A jury of executive opinion
• C)​The Delphi technique
• D)​Trend analysis
• E)​An external insight composite

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Definitions:

CD

Can refer to a "Compact Disc" used for storing digital data or "Certificate of Deposit" in finance; context needed for specific definition.

Inference Forms

Patterns or structures of logical reasoning where conclusions are drawn from a set of premises.

MP

Short for "Member of Parliament," a representative elected to participate in the legislative process of a parliamentary democracy.

Inference Forms

Specific patterns of reasoning that are used to derive conclusions from premises.