A Marketing Program That Enables Satisfied Customers to Spread the Word

question 207

Multiple Choice

A marketing program that enables satisfied customers to spread the word about products to other consumers is called _____ marketing.

• A)grassroots
• B)viral
• C)frequency
• D)affinity

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Definitions:

Simple Random Sample

A subset of a larger population in which every member has an equal chance of being selected, ensuring the sample’s representativeness.

Annual Salary

The total amount of money that an individual earns in one year from their job before taxes and other deductions.

Sampling Distribution

The distribution of a statistic (such as the mean or variance) derived from a large number of samples of a specific size from a particular population.

Sample Proportion

The ratio of members in a sample exhibiting a particular attribute to the total sample size, often expressed as a percentage.