The First Step in Measuring Customer Satisfaction Is

question 218

Multiple Choice

The first step in measuring customer satisfaction is:

• A)testing market response for new products through controlled experiments.
• B)hiring a first-rate market research firm.
• C)finding out what customers need, want, and expect.
• D)searching the blogs and discussion groups on the Internet to obtain customer feedback.

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Definitions:

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification of officially recognized psychiatric disorders, used by mental health professionals in the US.

Cultural Relativity

A principle that suggests the beliefs, values, and practices of a culture should be understood based on that culture's own context, rather than judged against the criteria of another.

Acute Stress Disorder

A mental health condition characterized by immediate psychological distress following exposure to a traumatic event, lasting from three days to one month.

Post-Traumatic Stress Disorder

A psychiatric disorder that can occur in people who have experienced or witnessed a traumatic event.