Database Marketing Involves the Use of Information Technology to Analyze

question 54

True/False

Database marketing involves the use of information technology to analyze data about customers and their transactions.

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Definitions:

States of Existence

The various conditions or forms that something can be in, which may include physical, digital, or conceptual states.

Economic Espionage

The unlawful targeting or acquisition of sensitive financial, trade, or economic information about competitors for competitive advantage.

Trade Secrets

Confidential business information that provides an enterprise a competitive edge and is protected from public disclosure.

Proprietary Information

Information that is owned by a company and is kept confidential to maintain competitive advantage.