Examlex

Solved

The Use of Information Technology to Analyze Information About Customers

question 112

Multiple Choice

The use of information technology to analyze information about customers and their transactions is referred to as _____ marketing.


Definitions:

Openness

A personality trait characterized by an appreciation for new experiences, creativity, curiosity, and a willingness to explore novel ideas and values.

Psychosocial Stages

A theory by Erik Erikson outlining eight stages of psychological development and the conflicts faced at each stage from infancy to old age.

Erik Erikson

An influential psychoanalyst who proposed the theory of psychosocial development, focusing on the development and identity crises faced at different life stages.

Integrity Versus Despair

A conflict in late adulthood, as described by Erikson, involving reflecting on one's life and either achieving a sense of satisfaction or experiencing regret and despair.

Related Questions