_____ Involves Connecting Directly with Existing and Potential Customers Through

question 18

Multiple Choice

_____ involves connecting directly with existing and potential customers through nonmainstream channels.

• A)Viral marketing
• B)Interactive marketing
• C)Grassroots marketing
• D)Buzz marketing

---

Definitions:

Randomly Selected

The process of choosing individuals or items in such a way that each member of a population has an equal chance of being included in the sample.

Normal Fluctuations

Variations in data or statistical measurements that are considered normal or typical within a specific context.

Assignable Variation

Variability in a process attributable to identifiable reasons, rather than being due to chance.

Specific Events

Particular occurrences or happenings that are distinct and identifiable.