You Are Learning About Product Lines in Your Marketing Class

question 13

Multiple Choice

You are learning about product lines in your marketing class and want to impress your professor with some details you have learned on your own. Required:
Which of the following assertions can you make about expanding a company's product lines?​

• A)​Product line expansion is a risk not worth the reward.
• B)​Product line expansion is a fairly inexpensive process.
• C)​Product line expansion increases production costs in the long term.
• D)​Product line expansion can help to cut production and marketing costs.
• E)​Product line expansion does not affect the cost of a company's marketing mix variables.

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Definitions:

Mass Production

A method of producing goods in large quantities at low cost per unit, typically using assembly line techniques and standardized parts.

Second Front

In a military context, opening a new operational area of combat to distract or relieve pressure on an existing battlefront.

Prime Minister Winston Churchill

A prominent British statesman who served as the Prime Minister of the United Kingdom during World War II and again in the early 1950s, known for his leadership and oratory skills.

War Labor Disputes Act

Also known as the Smith-Connally Act of 1943, it allowed the U.S. government to seize and operate industries threatened by labor strikes that would interfere with war production during WWII.