Match Each Item with the Correct Statement Below

question 95

Multiple Choice

Match each item with the correct statement below.
-A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n) _____.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

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Definitions:

Price Reduction

A decrease in the selling price of goods or services, often used as a strategy to increase demand or sales volume.

Sales Forecast

An estimate of the amount of goods or services a company expects to sell in a future period.

Traceable Fixed Expense

A fixed cost that can be directly linked to a specific business segment or department.

Net Operating Income

The total profit of a company after all operating expenses, excluding interest and taxes, have been deducted from revenues.