Match Each Item with the Correct Statement Below

question 96

Multiple Choice

Match each item with the correct statement below.
-The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

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Definitions:

Differing Agendas

Situations where individuals or groups have objectives or priorities that do not align with one another.

Chief Executive Officer

The top executive in a corporation or institution, in charge of making significant business decisions and overseeing all operations.

Nonprofit Organization

An entity that operates for the public or societal benefit, rather than to earn profits for owners or shareholders.

Modify Existing Ideas

The process of adjusting, adapting, or changing current concepts or proposals to create new or improved outcomes.