Jose Is an Avid Runner and Is Training for His

question 20

Multiple Choice

Jose is an avid runner and is training for his first marathon.He has several different brands of running shoes but his favorites are Asics because they are lightweight and also support his feet.He's going to purchase another pair for his training and decides that from now on,he will only purchase the Asics brand.Which level of brand loyalty is best described by this example?​

• A)​brand insistence
• B)​brand recognition
• C)​brand persistence
• D)​brand preference

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Definitions:

Interest

The charge for the privilege of borrowing money, typically expressed as an annual percentage rate.

Risk Averse

The preference to avoid uncertainty and potential losses in decision-making, favoring safer options even if they offer lower potential returns.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds.

Diversification

A risk management strategy that mixes a wide variety of investments within a portfolio to reduce exposure to any single asset or risk.