The Gillette Company Has a Long History of Developing Shaving-Related

question 236

Multiple Choice

The Gillette Company has a long history of developing shaving-related products for men and women.In addition,it continuously produces products that feature improvements to existing technologies,including three-bladed disposable razors and ergonomically superior handle designs. ​
​To maintain its success in new product development,Gillette regularly organizes several small focus groups comprising people who shave in order to gain insights into what these individuals look for in a razor/blades/shaving system.At which step of the new-product development process is Gillette when it conducts these focus groups?

• A)​idea generation step
• B)​commercialization step
• C)​development step
• D)​business analysis step
• E)​screening step

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Definitions:

Major Depression

A psychological condition marked by a constant state of sadness or a lack of enthusiasm in tasks, resulting in considerable disruption to daily functioning.

Systematic Desensitization

A behavioral therapy technique aimed at reducing phobic or anxiety responses by gradually exposing the patient to the feared object or situation.

Shaping

A method of teaching new behaviors by using reinforcement of successive approximations to the desired behavior.

Social Anxiety

A chronic mental health condition characterized by significant anxiety or fear of being judged, negatively evaluated, or rejected in a social or performance situation.