Match Each Item with the Correct Statement Below

question 130

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ strategy focuses on developing entirely new products for new markets.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Menstrual Period

The phase in the menstrual cycle where the lining of the uterus is shed and exits the body through the vagina, typically lasting a few days to a week.

PMS

A group of physical and emotional symptoms that typically affect a person shortly before their menstrual period starts.

Bisexual

The sexual orientation of an individual who is attracted to both male and female genders.

Sexual Orientation

A person's emotional, romantic, or sexual attraction to individuals of the same sex, opposite sex, both sexes, or neither sex.