​Jimmy Buffet Is a Popular Singer,songwriter,entertainer and Business Owner of Margaritaville

question 143

Multiple Choice

​Jimmy Buffet is a popular singer,songwriter,entertainer and business owner of Margaritaville Holdings.The company operates restaurants and hotels and also engages in contracted relationships with other companies who use the Margaritaville name on their products.Margaritaville foods are now available in the local grocery store including items such as trail mix and frozen shrimp.Margaritaville is utilizing ________ to expand their exposure in the marketplace.

• A)​brand licensing
• B)​market penetration
• C)​line extensions
• D)​category extensions

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Definitions:

Dual Innervation

The state of being supplied by both sympathetic and parasympathetic nerves, allowing for regulation of organ function.

Stimulatory Effects

The outcomes or influences that enhance or increase the activity of biological, chemical, or physical processes.

Insulin Secretion

The process by which the pancreas releases the hormone insulin in response to increased blood glucose levels.

Parasympathetic Stimulation

Activation of the parasympathetic nervous system, leading to responses such as decreased heart rate and increased digestive activity.