​A Key Element in the Success of Google Is That

question 69

Multiple Choice

​A key element in the success of Google is that the company's search engine is perceived as appropriate to people all over the globe. An enormous number of consumers feel a need for Google's benefits. Based on this information, which dimension of brand personality is best illustrated by Google?

• A) ​Differentiation
• B) ​Esteem
• C) ​Knowledge
• D) ​Relevance
• E) ​Commitment

---

Definitions:

Shares Outstanding

Refers to the total number of shares of a company that are currently owned by shareholders, including shares held by institutional investors and restricted shares owned by the company’s officers and insiders.

Market Price

The current market rate at which one can purchase or sell a service or asset.

Acquisition

The procedure through which a business buys out most or all shares of another business to achieve authority over it.