Match Each Item with the Correct Statement Below

question 191

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ consists of words or numbers that can be spoken,and identifies and distinguishes a firm's offerings from those of its competitors.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

---

Definitions:

Reaction Range Model

A theory suggesting that genetics set certain limits on intelligence, personality and other traits, but that environment determines where within these limits an individual will fall.

Impoverished Environment

An environment that lacks stimulation and opportunities, which can hinder development and learning.

Cultural Bias Perspective

The influence of one's cultural background and experiences on one's perception and understanding, leading to bias.

High-Scoring Groups

Teams or cohorts that achieve above average results in a given assessment or competition.