Kennedy Enjoys Shopping at Costco and Likes to Purchase the Kirkland

question 190

Multiple Choice

Kennedy enjoys shopping at Costco and likes to purchase the Kirkland brand of strawberry preserves.However,on a recent shopping trip,the store did not have the Kirkland brand but a new organic brand,Clover Patch.Kennedy decided to purchase the new brand and give it a try.Which term best describes Kennedy's level of brand loyalty for the Kirkland brand of strawberry preserves?​

• A)​brand preference
• B)​brand recognition
• C)​brand insistence
• D)​brand persistence

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Definitions:

Observable Attitudes

Attitudes that can be inferred or directly seen through an individual's actions, behaviors, or reactions.

Implicit Needs

Describes the unconscious desires or motivations that influence a person's behavior and actions.

Common Perceptions

Widely shared beliefs or opinions about a specific topic or object.

Shared Values

Represents the common core beliefs or principles that members of an organization or society hold as important.