Match Each Item with the Correct Statement Below

question 234

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a full-function merchant wholesaler that markets specialized lines of merchandise to retail stores.

• A)stock-keeping unit (SKU)
• B)markup
• C)markdown
• D)retail convergence
• E)scrambled merchandising
• F)atmospherics
• G)broker
• H)general merchandise retailer
• I)category killer
• J)rack jobber
• K)supercenter
• L)auction house
• M)specialty store
• N)retailers
• O)mass merchandiser
• P)truck jobber
• Q)direct marketing
• R)drop shipper
• S)planned shopping center
• T)wheel of retailing

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Definitions:

Brainstorming

A creative problem-solving technique where participants openly share and generate a multitude of ideas without immediate judgment or criticism.

Cohesive

The quality of forming a united whole, indicating how well elements stick together and are mutually supportive within a group or system.

Feedback

Information provided about the results of one's actions intended to guide future behavior or performance.

Rational Model

A decision-making process based on systematic analysis of a problem, identification of options, and logical choice among alternatives.