Compared to Other Broadcast Media, Cable Advertising Is More Likely

question 131

Multiple Choice

Compared to other broadcast media, cable advertising is more likely to attract specialized audiences and encourage niche marketing. This characteristic of cable advertising is known as _____.

• A) narrowcasting
• B) personalcasting
• C) crowdcasting
• D) datacasting

---

Definitions:

Prefrontal Cortex

A region of the frontal lobe of the brain associated with decision making, social behavior, personality, and cognitive planning.

Catecholamine Neurotransmitters

A class of neurotransmitters, including dopamine and norepinephrine, that are involved in the body's fight or flight response.

Dietary Factors

Elements of a diet that influence health, including nutrients, food types, and eating habits.

Epidemiological Studies

Investigations looking at how diseases are distributed among populations and the factors influencing their spread.