Which of the Following Is True of an IMC Strategy

question 154

Multiple Choice

Which of the following is true of an IMC strategy?

• A)It begins with the organization's goods and services.
• B)It sends product-focused messages.
• C)It views the parts of a promotional mix as isolated components.
• D)It begins with consumer wants or needs.

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often resulting in prejudice and discrimination towards other groups.

Own Culture

Refers to the customs, beliefs, arts, institutions, and all other products of human work and thought created by a specific group of people or society.

Superior

Describing someone or something that is higher in rank, quality, or performance compared to others.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a dismissive or derogatory attitude toward other cultures.