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The first step in the sales process is to:
Nietzsche
A German philosopher, cultural critic, poet, and philologist known for his concepts of the "will to power," the Ubermensch, and the critique of morality and religion.
Judeo-Christian Morality
A set of ethical or moral principles derived from the Jewish and Christian religious traditions, often emphasizing values such as respect for life, individual dignity, and the importance of community and family.
Master Race
A supremacist belief that certain races or peoples are superior to others and should dominate or control them.
Ethics
The study of a way of life and its values, including a system of general moral principles and a conception of morality and its foundations. Sometimes the term simply refers to the study of moral principles.
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