Which of the Following Is a Method of Testing Alternate

question 151

Multiple Choice

Which of the following is a method of testing alternate ads by dividing a cable TV audience or a publication's subscribers in two,using two different ads,and then evaluating the relative effectiveness of each?

• A)Zapping
• B)Split run
• C)Crowdsourcing
• D)Unaided recall test

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Definitions:

GAAP

Generally Accepted Accounting Principles; the standard framework of guidelines for financial accounting.

Standard-Setting

The process of establishing norms or regulations that dictate the quality and safety of products, services, or systems within an industry.

Political Considerations

These refer to the impact that politics and government policy can have on economic issues, investments, and the overall business environment.

Economic Performance Approach

An accounting method where income and expenses are recorded when the service is provided or consumed, rather than when payment is made.