Which of the Following Is a Disadvantage of Personal Selling

question 184

Multiple Choice

Which of the following is a disadvantage of personal selling as a promotional strategy?

• A)It elicits a delayed response from targeted consumers.
• B)It is difficult to measure its promotional effectiveness.
• C)It cannot mold the message to fit the customer need.
• D)It is expensive and involves high cost per contact.

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Definitions:

Developmental Trajectories

The pattern of change in behaviors, abilities, or characteristics over time in individuals as they grow and mature.

Environmental Influences

Factors stemming from the external surroundings that impact an individual's development, behaviors, or life outcomes.

Scientific Method

A systematic, logical approach to discovering how things in the universe work, involving hypothesis, experimentation, observation, and conclusions.

Hypothesis

A tentative explanation or assumption made on the basis of limited evidence as a starting point for further investigation.