Match Each Item with the Correct Statement Below

question 67

Multiple Choice

Match each item with the correct statement below.
-Ineffective promotional appeals,inappropriate advertising media,or poor radio or television reception that interferes with the transmission of the message and reduce its effectiveness are examples of _____ in a communication channel.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing