Match Each Item with the Correct Statement Below

question 212

Multiple Choice

Match each item with the correct statement below.
-A strategy in which a retailer shares advertising costs with a manufacturer or wholesaler is known as _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

---

Definitions:

Existing Customers

Individuals or entities that have previously purchased or are currently using a company's products or services.

Bonuses

Bonuses refer to additional compensation given to employees as a reward for their performance, often intended to motivate or recognize achievements beyond regular salary.

Commission

A form of compensation given to employees or agents based on the amount of sales or transactions they complete.

Salesperson's Compensation

Financial and non-financial rewards given to sales employees for meeting performance targets, including salaries, commissions, and bonuses.