Why Do Marketers Sometimes Use Guerrilla Marketing? What Are Some

question 185

Essay

Why do marketers sometimes use guerrilla marketing? What are some of the drawbacks of using a guerrilla marketing strategy?

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Definitions:

IQ Scores

Standardized scores designed to measure human intelligence relative to a statistical norm.

Heredity

The passing of traits from parents to offspring through genes.

Human Genome Project

An international scientific research project with the goal of determining the sequence of nucleotide base pairs that make up human DNA, and of identifying and mapping all of the genes of the human genome.

Specific Genes

Genes that are identified for their distinct roles in the development or function of an organism, often associated with particular traits or diseases.