Match Each Item with the Correct Statement Below

question 15

Multiple Choice

Match each item with the correct statement below.
-Marketing activity other than personal selling,advertising,guerrilla marketing,and public relations that stimulates consumer purchasing and dealer effectiveness is called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Conflict Management

Conflict Management is the practice of identifying and handling conflicts in a sensible, fair, and efficient manner.

Marketing Orientation

A business approach that prioritizes identifying and meeting the needs and wants of its customers through its product mix.

Dysfunctional Conflict

A type of conflict that hinders organizational performance, employee satisfaction, or causes long-lasting negativity within groups.

Production Process

The production process involves the methods and procedures used in transforming raw materials into finished goods or services.