Match Each Item with the Correct Statement Below

question 38

Multiple Choice

Match each item with the correct statement below.
-_____ are methods of testing alternate ads by dividing a cable TV audience using two different ads,and then evaluating the relative effectiveness of each.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

5' Cap

A feature of eukaryotic mRNA consisting of a modified guanine nucleotide added to the 5' end, important for mRNA stability and translation.

mRNA Molecule

A variety of RNA responsible for transporting genetic data from DNA to the ribosome, the site of protein synthesis.

Adenine

A nitrogenous base found in DNA and RNA, which pairs with thymine in DNA and uracil in RNA.

Thymine

One of the four nucleobases in the DNA molecule represented by the letter T, pairing with adenine (A).