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A researcher wishes to determine whether the controversial healing touch therapy is successful when the patients are unaware that the therapist is using "healing touch." Twenty patients with acute back pain are randomly assigned to either an unaware condition, where the patients sleep through the sessions, or an aware condition, where they are awake. The patients then receive three sessions each of healing touch therapy. After each session, the patients are asked to rate their pain on a 1 to 10 scale, where 1 = no pain and 10 = maximum pain. Unaware Sessions Aware Sessions
-The SS for the sessions factor is
Marginal Utility
The additional satisfaction or utility that a person receives from consuming an additional unit of a good or service.
Consumer's Income
The total amount of income available to an individual or household to spend or save, after taxes and other deductions.
Units of Product
Specific quantities of a product produced, identified for purposes of measurement, sale, or analysis.
MU/P
The marginal utility per unit of price, which helps to calculate how much satisfaction consumers derive from purchasing additional units of a product relative to its cost.
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