Deregulation, Globalization, and New Media Technologies Have Had Significant Effects

question 29

Essay

Deregulation, globalization, and new media technologies have had significant effects on the content, the shape, and the business of media as a whole. Pick two changes you think are most significant and discuss their major impact.

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Definitions:

Media Relations

The strategic practice of working with the media to communicate an organization’s message, manage its public image, or handle public relations crises.

Framing

The act of constructing a communication message in a way that influences how the audience perceives it.

MoneyWi$e Program

A financial education initiative designed to enhance financial literacy and provide resources to help individuals manage their personal finances.

Tactical PR Goals

Short-term objectives set within public relations strategies to achieve specific outcomes.