Edward Bernays, Who Authored the First PR Textbook, Is More

question 50

Multiple Choice

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

• A) Being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns
• B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement
• C) Being the first to use social science research and psychology to stage events that associated a product with a particular attitude
• D) Arguing that PR is about coercion, not consent
• E) Being the first to warn the public about the dangers of smoking tobacco

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Definitions:

Woman Centered

A focus or perspective that places women and women's experiences at the forefront of consideration, often in the context of social, political, and economic analysis.

Feminist Theory

A theoretical approach analyzing the status of women in society and advocating for gender equality and the dismantling of patriarchy.

Synthesizing Typologies

The process of creating categories or classifications to understand complex social phenomena by grouping them based on shared characteristics or attributes.

Feminists

Individuals, traditionally women but including people of all genders, who advocate for gender equality and challenge traditional gender roles and sexism.