Which of the Following Statements About Business-To-Business Channels Is True

question 1

Multiple Choice

Which of the following statements about business-to-business channels is true?

• A)Direct channels are more common in business-to-business markets than consumer markets.
• B)The size of business markets makes indirect channels more efficient.
• C)Business-to-business channels are completely different from consumer channels.
• D)When an industrial distributor is included in a business-to-business channel,the channel is by definition direct.
• E)Indirect channels are more common in business-to-business markets than consumer markets.

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Definitions:

Openness-Closedness

A dimension of personality that describes the degree to which a person is open to experiencing a variety of activities or is closed and prefers familiarity.

Self-Efficacy

The belief in one's abilities to succeed in specific situations or accomplish a task.

Defensive Self-Esteem

A form of self-esteem characterized by fragility and sensitivity to criticism, often resulting in aggressive or defensive reactions to perceived threats to self-image.

Collectivism

A cultural value that emphasizes group goals, interdependence, and the importance of cohesion within social groups.