At Which Step in the Hierarchy of Effects Would a Marketer

question 140

Multiple Choice

At which step in the hierarchy of effects would a marketer use 'teaser' advertisements?

• A)Purchase
• B)Awareness
• C)Knowledge
• D)Desire
• E)Loyalty

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Definitions:

Benjamin Franklin

A founding father of the United States, known for his contributions to the fields of science, politics, and economics.

MPC

Marginal propensity to consume (MPC) represents the ratio of the change in consumer spending to the change in income, showing how much income will be spent rather than saved.

APS

Average Propensity to Save; the fraction of total income that is saved by the economy or an individual at a certain time.

APC

Average Propensity to Consume, a statistical measure reflecting the percentage of income that is spent on goods and services as opposed to being saved.