Which of the Following Statements Is Not True

question 29

Multiple Choice

Which of the following statements is not true?

• A)The basics of building buzz are to create unfavourable word-of-mouth.
• B)Technology has a magnifying effect on the reach of buzz.
• C)Word-of mouth-communication has become more influential in consumers' buying behaviour.
• D)Consumers have become more disenchanted with traditional advertising.
• E)Over 85% of the top 1000 marketing firms use word-of-mouth strategies.