Which of the Following Is Not an Advantage New Media

question 20

Multiple Choice

Which of the following is not an advantage new media offers compared to traditional mass-market media?

• A)New media is more accessible,providing consumers with responses regardless of geographic area,time of day or day of the week.
• B)With new media,marketers use consumer disclosed personal information to determine where best to place their advertisements.
• C)The cost to reach a consumer is lower online than with traditional media.
• D)With new media customer interactions can be examined to determine patterns that may suggest marketing strategies.
• E)None of the above

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Definitions:

Deese/Roediger-McDermott Paradigm

A psychological experiment method demonstrating how easy it is to induce false memories by presenting lists of related words and later suggesting a word not actually presented.

Autobiographical Memories

Memories of one's own life experiences, encompassing both episodic (specific events) and semantic (general knowledge and facts about one’s life) components.

Recovered Memories

Memories of past events that were not accessible for some time but have been brought back into conscious awareness, often associated with traumatic experiences.