A Company Using a Pull Strategy Is ________

question 137

Multiple Choice

A company using a pull strategy is ________.

• A)relying on purchase discounts aimed at getting retailers to stock larger quantities of their products
• B)promoting a product that is typically perceived as a commodity
• C)counting on consumers to learn about and express desire for a product,thus convincing retailers to stock the items
• D)allocating most of its promotional budget to channel selling
• E)seeking to move its products through the channel by convincing channel members to offer the products and entice their customers to select these items

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Definitions:

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A school of thought in law that emphasizes the authoritative and systematic nature of laws, distinguishing them from morals or ethics.

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