The Planning,development,execution and Evaluation of Marketing Communication to Targeted Audiences

question 98

Multiple Choice

The planning,development,execution and evaluation of marketing communication to targeted audiences are known as ________.

• A)transactional data
• B)integrated marketing communications
• C)viral marketing
• D)database marketing
• E)guerilla marketing

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Definitions:

Egalitarian Society

A societal structure where equality is emphasized, and individuals have equal rights and opportunities regardless of their background or characteristics.

Human Races

Social constructs that categorize humans into large and distinct populations or groups by ancestral origins and physical characteristics.

Gini Coefficient

A measure of the distribution of income across a population, used as an indicator of economic inequality.

Wealth Inequality

The unequal distribution of assets among residents of a country, leading to significant differences in wealth across individuals and families.