Why Do Marketers Consider Prestige Products to Be an Exception

question 62

Multiple Choice

Why do marketers consider prestige products to be an exception to the law of demand?

• A)The demand curve for prestige products slopes downward and to the right.
• B)Prestige products like diamonds,sapphires,and emeralds are non-renewable resources.
• C)Increasing the price of prestige products can make them seem more desirable.
• D)Customers are not oblivious to the price of prestige products like they are to the price of other products.
• E)Demand for prestige products often is much lower than supply.

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