The Objective of a Promotion That Stresses the Speed with Which

question 39

Multiple Choice

The objective of a promotion that stresses the speed with which a particular brand of antacid soothes an upset stomach is to ________.

• A)inform consumers about product
• B)remind consumers to stock up on antacids
• C)build distributor loyalty for the product
• D)A and B
• E)A,B and C

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Definitions:

Galactose

A simple sugar that is a component of lactose, found in milk and dairy products.

Pepsinogen

An inactive precursor of pepsin, secreted by stomach lining cells, which is activated by stomach acid into the enzyme pepsin.

Salivary Glands

Exocrine glands in the mouth that produce saliva, which begins the process of digestion and helps maintain oral hygiene.

Mesentery Proper

A fold of the peritoneum connecting the intestines to the posterior abdominal wall, providing support and containing blood vessels.