The Objective of a Promotion That Stresses the Speed with Which

question 39

Multiple Choice

The objective of a promotion that stresses the speed with which a particular brand of antacid soothes an upset stomach is to ________.

• A)inform consumers about product
• B)remind consumers to stock up on antacids
• C)build distributor loyalty for the product
• D)A and B
• E)A,B and C

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Definitions:

Visual Imagery

The mental visualization of scenes, objects, or events without the immediate input of sensory information, often used in psychological therapy and cognitive training.

Dual-Coding Theory

A theory suggesting information is better retained when encoded both visually and verbally.

Semantic Codes

Representations of information in the mind in terms of meaning, rather than purely by the structure or appearance of words or phrases.

Visual Codes

The symbols, signs, or graphics used in communication systems to represent ideas, objects, or actions visually.