Public Relations Is Just About Getting a Company's Name in the Media

question 136

Essay

Public relations is just about getting a company's name in the media and should not be part of the IMC campaign.Discuss

---

Definitions:

Reciprocity Principle

A social psychology concept stating that people are more likely to comply with a request from someone who has previously done something for them.

Lecture Notes

Written or typed summaries of the important points covered during a lecture.

Cognitive Dissonance

The discomfort in one's mind caused by holding multiple inconsistent beliefs, ideas, or values concurrently.

Attitude Change

A process in which an individual's general feelings, beliefs, or position on an issue evolve or are altered.