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Why Might an Organisation Offer Its Customers Self-Service Options? Provide

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Why might an organisation offer its customers self-service options? Provide a marketplace example.


Definitions:

Behavior Modification

A technique used to change or adjust behavior patterns through various strategies, such as reinforcement or punishment.

Antecedents

Elements or events that exist or occur before a specific point or action, often influencing or causing the subsequent outcomes.

Positive Reinforcement

A method of encouraging desired behaviors by rewarding them, thereby increasing the likelihood that these behaviors will be repeated in the future.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable event or outcome strengthens the likelihood of a desired behavior occurring in the future.

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