Which of the Following Is Not an Online Effectiveness Metric

question 21

Multiple Choice

Which of the following is not an online effectiveness metric?

• A)Bounce rate
• B)Unique action rate
• C)Cost per conversion
• D)Conversion rate
• E)Abandonment rate

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Definitions:

American Department of Defense

The federal department charged with coordinating and supervising all agencies and functions of the government relating directly to national security and the United States armed forces.

Mass Media

Various forms of communication technologies that reach a large audience via mass communication, such as newspapers, television, radio, and the internet.

Large Audience

A significant number of people who receive and interpret messages or content from various media or public speaking engagements.

Communication Technologies

Tools and mediums used for the transmission of information from one place to another, including the internet, radio, television, and mobile phones.