Discuss Why Marketers Should View Products as Bundles of Attributes

question 92

Essay

Discuss why marketers should view products as bundles of attributes and why they need to consider the three distinct product layers when developing marketing strategies.Illustrate using an example.

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Definitions:

Mobile Computing

Refers to the use of small, portable computing devices, such as smartphones and tablets, that are capable of accessing the internet and running applications.

Pervasiveness

Refers to the widespread integration and presence of technology or an idea in every aspect of daily life.

Broad Reach

The extensive scope or range of something, often used to describe the widespread impact of media or the internet on various audiences.

4G

The fourth generation of broadband cellular network technology, providing enhanced internet access, including higher speeds for web browsing and video streaming.