Marketers Classify Innovations Based on Their ________

question 1

Multiple Choice

Marketers classify innovations based on their ________.

• A)prices
• B)degree of tangibility
• C)costs to manufacture/provide
• D)contribution margins
• E)degree of newness

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Definitions:

Signal-detection Theory

A framework for understanding how individuals discern between important stimuli and background noise under conditions of uncertainty.

Hit

In the context of memory recall, a correct identification or recognition of a previously encountered stimulus.

False Alarm

An instance in which a warning or signal is given for a danger that fails to materialize, leading to an unnecessary or mistaken response.

Correct Rejection

In signal detection theory, the correct identification that a target stimulus is not present.