Reach Is the ________

question 138

Multiple Choice

Reach is the ________.

• A)number of times a person in the target group will be exposed to an ad
• B)total number of people who will be exposed to an ad placed in one media vehicle
• C)percentage of people who will be exposed to the media vehicle at least once
• D)percentage of people who will be exposed to an ad more than once
• E)total number of ads in one advertising campaign

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Definitions:

Accounting Profits

The net income of a company as calculated by subtracting total expenses from total revenues, in accordance with accounting principles.

Negative

A term used to describe values or balances that are less than zero, often used in financial contexts.

Accounting Profit

The difference between total revenue and total expenses when both are measured in accordance with generally accepted accounting principles.

Savings Account

A deposit account held at a financial institution that provides principal security and a modest interest rate.