Why Are Marketers Interested in the Life Cycle of Products

question 45

Multiple Choice

Why are marketers interested in the life cycle of products?

• A)To use it to explain how product features change over the life of the product
• B)To support only the product orientation stage of the product
• C)To encourage cannibalisation
• D)To control entrance in international markets
• E)To implement demographic segmentation

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Definitions:

Rotate

The act or process of moving or turning around a central axis or point.

Scapula

The technical term for the shoulder blade, a flat triangular bone located on the posterior side of the ribcage that connects the humerus (upper arm bone) with the clavicle (collarbone).

Levator Scapulae

A muscle located in the neck and back that elevates the scapula (shoulder blade).

Serratus Anterior

A muscle on the side of the chest that helps rotate the arm and move it away from the body.