What Category of Consumer Adopters Would Purchase a Product When

question 95

Essay

What category of consumer adopters would purchase a product when the product is no longer considered new or different? What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

---

Definitions:

Manufacturing Overhead Application Rate

A rate used to allocate manufacturing overhead costs to products based on a predetermined activity base, such as labor hours or machine hours.

Direct Labor Dollars

The cost of labor that can be directly attributed to the production of goods or services.

Indirect Labor

The wages of employees who are not directly involved in producing goods but support the production process, such as maintenance staff and supervisors.

Cost of Production

The total expense incurred in manufacturing a product or providing a service, including raw materials, labor, and overhead costs.