Designing a Product or Service to Meet a Segment's Needs

question 148

True/False

Designing a product or service to meet a segment's needs and developing a competitive marketing mix is called positioning.

Differentiate between types of foundations and their operational characteristics.

Understand the trends and expected growth in different types of giving.

Recognize strategic philanthropy and its connection to corporate business goals.

Comprehend the philosophical motivations behind philanthropy.

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Definitions:

Legacy Systems

Older technology systems, software, or applications that are still in use, despite the availability of newer versions.

Cloud Computing

The delivery of different services such as storage, databases, servers, networking, software, over the cloud (internet) to offer faster innovation, flexible resources, and economies of scale.

IaaS

Infrastructure as a Service (IaaS) is a cloud computing model that provides virtualized physical computing resources over the Internet, including servers, networking, and storage.

PaaS

Platform as a Service, a cloud computing model that provides customers with a platform to develop, run, and manage applications without dealing with the underlying infrastructure.